Masdr is a company owned by the General Organization for Social Insurance, established in 2018 with the aim of enhancing well-being and prosperity through a range of products and services offered to individuals, as well as public and private entities.
MASDR in Numbers
+8 Million
Beneficiaries of financial and insurance sector services were served through Masdr's products
+1 Million
Session through business products
+160 Million
Query process for government entities through Masdr's products.
The Inception of an Idea
Masdr was founded to become the leading source of data solutions and business services in Saudi Arabia.
An Inspiring Beginning
Masdr laid the foundation to penetrate the market by forming partnerships with leaders in the technology and financial sectors.
The Launch of Mudad Platform
Mudad platform was launched as the official interface for the Wage Protection Program in partnership with the Ministry of Human Resources and Social Development, simplifying administrative and financial processes for organizations.
Innovating New Horizons
Masdr expanded its scope of services to support digital transformation across various industries with data-driven products such as "Mufeed," "Akeed," and "Masdr A'mali," while also venturing into non-data-related innovations.
A Step Towards Enhancing CX
The company invested in business products and launched "Endak," a customer service and virtual visit platform, to elevate user experience and advance digital services.
The Birth of the Digital Human
Masdr introduced "Labeeb," the digital human capable of interacting with users through natural language—textually, audibly, and visually—aligning with global technological advancements.
A New Era for Masdr
Masdr embraced a new strategy to expand into additional sectors, heralding a new phase of innovation and growth in digital products and business solutions.
2018
2019
2020
2021
2022
2023
2024
Our Vision
Fostering well-being to empower individuals and organizations to thrive.
Our Mission
Building innovative digital products and services to enrich the well-being and performance of employees, their families, and the organizations that employ them.
Our Fields
Customer Experience
FinTech
Business Enablement
Health & Wellness
Our Board of Directors
His Excellency
Abdulaziz Albouq
Chairman of the board
Details
Governor of the General Organization for Social Insurance. Chairman of the Board of Directors at Mudad and the Insurance Authority.
Mr.
Ahmad Alomran
Board Member
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Assistant Governor for Information Technology Affairs at the General Organization for Social Insurance. A board member of Takamol Holding and Saudi Telecom Company (STC), as well as Vice President of the Technical Committee at ISSA.
Mr.
Hashim Alhekail
Board Member
Details
A board member of Tadawul Group, Derayah Financial, and Saudi Mortgage Guarantees Company, as well as Chairman of the Board of Directors at Bwatech. Previously served as Deputy Governor for Banking Operations at SAMA, contributing to the development of the financial sector and national initiatives.
Mr.
Waleed Alballaa
Board Member
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A veteran of the technology industry with extensive experience in engineering and business, spanning hardware, embedded systems, mobile operating systems, high-scale e-government platforms, and services. Recognized for ecosystem building through venture capital, angel investing, and policy and strategy advisory.
Mr.
Marwan Alghamdi
Board Member
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Assistant Governor of Planning and Strategy at the General Organization for Social Insurance and former Chief Strategy Officer at Tawuniya Insurance. Has extensive strategy and board experience with leading regional and national companies in Saudi Arabia.
Mr.
Thamer Al-Harbi
Board Member
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Assistant Deputy Minister for Technology at the Ministry of Interior. Brings over 20 years of experience in leading pioneering technology firms, including roles as Sales Director at Accenture and Country Managing Director and Regional Vice President at Oracle. In 2018, he was appointed President of Microsoft Arabia.
